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Nowadays, digital technology is becoming more mature, and digital advertising strategies are changing with each passing day. From social media to go looking for large data, the opportunities marketers can grasp are endless. We can briefly explain a way to use these strategies to extend the return on marketing investment. 1. Mobile Video Advertising Strategy Advertising on mobile is popular now. As a variety of individuals have a 4G portable connected to a 4G network, they'll watch and share high-definition videos anytime, anywhere. Marketers put videos into the APP while using app users to experience video ads. Even YouTube video sites even have ads before, during and at the tip of the video, which users must look ahead to some seconds before they will prefer to skip the ad, and sometimes they're unskippable. Some ads will encourage users to click to look at the complete ad through an incentive mechanism. Some large companies even have video ads on Snapchat and Instagram to draw in audiences. Keen marketers will use these platforms to develop audiences and use videos to boost interaction with them. Facebook may be a good platform for video ad strategies. additionally, to its low price, its website's user information segmentation system can quickly target your new video ads Tips to boost the effectiveness of video ads: ① try and make the content of the advertisement appear emotional, and take a look at to narrow the gap with the viewer through emotion. ② Increase the inducement mechanism. on your website to encourage users to click. ③Enhance the interactivity of video ads. 2. Native Advertising Strategy Without an in-depth understanding, you will not end up watching or reading a native ad. Because the shape and creation method of native advertising are per the web site you're visiting, this method can relatively reduce the abrupt user experience caused by advertising. In short, after you think you're reading a story or column, actually it's an advertisement. Most mainstream publishers currently offer native advertising services. The newspaper recently stated that 20% of the company's digital marketing services revenue comes from this. However, native advertising charges higher. Why is that the price so high? Because it works inline with a survey, soft-text trading platform, consumers tend to treat native advertisements simply as a piece of writing, not an advert. Not only that, high-quality native advertising will give consumers a robust sense of trust within the brand. 3. Behavior-Oriented Advertising When you make travel plans online, book hotel accommodation or air tickets, if you see hotel advertisements about your travel destination, this can be behaviour-oriented advertising. Behaviour-oriented advertising uses browser cache and searches data to push users' interest in product advertisements. To be precise, the user's several forms of targeting information, like geographic location information and user personal information, are usually considered comprehensively, so advertisers can more accurately target potential customers and send relevant information. When consumers have consumption intentions, behaviour-oriented advertising could be a very effective way to reach the audience. Starting point: the best thanks to starting behaviourally targeted advertising is to push different information to new and old users of the positioning. Or push different information in line with the various ways users log in to the web site. As an example, a user has been looking for power tools within the past few days, which is probably going to point that he's fascinated by buying. If he enters your website by attempting to find "the cheapest power tool", then he's more concerned about the value. At this point, to push includes discount information or free shipping information. This method is effective. What's next? Haven't seen enough yet? Smart marketers will always plan and consider another step. Three simple steps to create money: ①Click to enter ②Click to scan product ③Click to shop for Innovative retail stores are exploring new ways to use this technology. For instance, customers will push relevant information to them after they are near the shop or the data associated with relevant products or discount information supports their past online purchase records. What's your digital marketing services strategy? If your marketing goal is to achieve customers once they have the intention to shop for and push the relevant information, then the above several marketing strategies may be done. The competitive digital marketing agency will understand that using new content and technology allows them to capture more new audiences in new markets. The foremost critical question before folks is a way to maximize the return on investment of the marketing budget invested. Regarding this question, the quickest answer is to determine in step with the company's goals and audience. Companies with lower technical content can benefit and quickly through mobile video advertising. Digital Marketing Companies with sufficient budgets can consider trying native advertising. E-commerce companies with websites can occupy the market through behaviourally targeted advertising. irrespective of the company's goals and budget, you'll find an acceptable digital marketing strategy. So, among these digital marketing agency strategy trends, which one or which is correct for you? Write your opinion within the comments below. Also Read: Why Use SEO To Rank Your Website?