It’s simple. You need a well-designed, unique and attractive website to stand apart from the rest. But, if in spite of perfect designing, the website fails to appear in the top 10 results on the search engine, then it definitely lacks good SEO techniques.
If you’re a business in Australia looking to expand, then you need a web design agency Adelaide like Webcom Systems that can offer effective SEO tips on improving website design for your business.
Search engines would pick your website from the million others in competition based on the content it provides, so don’t neglect this important aspect of web design. Structure your content well in terms of title, meta title, short paragraphs, sufficient keyword placement, and links.
A URL that has your top keyword in it, essentially describing the content, is more likely to be searched by users and web search engines both. Webcom Systems is a website designer Adelaide that can help you in this regard.
There might be some pages on your website like server-side scripts or those which you might be using to test the web design during the development stage. Make sure to block them so that search engines do not index them during crawling.
Content sells like hotcakes while it is still fresh. Nobody wants to read what they already have on your website or on others. The key is to keep updating it with new content, keywords, images, and more links, so that they are liked by users and search engines alike.
The most common mistake a web designing company Australia might attempt while designing on a standard website template is to change its meta data – page title, description, and keywords. This would cause all the site pages to use the same information on the original placeholder.
Not just the text, your images need to be SEO-friendly too for your content to earn higher search engine rankings. Keep them small; large images reduce site load speed.
One-sided information bombardment on the website can put off visitors. Make your site interactive and responsive to readers’ needs – include feedback forums, chat boxes for assistance, etc.
Your site should have web and mobile-friendly versions both. It’s likely to attract higher site traffic this way since most users would find mobile versions more comfortable.
A sitemap is the best way to inform the search engine of any recent changes in your site design so that it gets indexed faster than others.