Search Engine Optimization or simply SEO is a method to optimize your website to generate more traffic and improve SERP ranking, making it a credible & reliable platform for the users. If you are running a business, then you might be aware that Google loves updating its SEO algorithm from time to time.
Needless to say, SEO ranking factors have evolved with time and the strategies that were useful earlier are no longer of any further benefits. Let us now have a look at some of the potential SEO strategies for 2021 and how Digital Marketing Company can cater to your needs.
Everything in search engine optimization revolves around keywords. Everything you search on google or any other search engines act like a keyword. Search suggestions are also keywords.
Keyword research is the process of researching and identifying words and phrases that consumers use to search for a specific result.
By targeting the right keyword for business can improve website traffic drastically. Ultimately boost the sales as more traffic means more leads and sales conversion.
Including keywords in website meta tags is an easy way to improve your SEO for free with little time and effort.
Search engines value well-built websites that provide accurate information, are fast and mobile-responsive.
Google began mobile-first indexing in July 2019. Google’s search engine bots used to review website code to determine SEO value, now review pages as they appear on mobile devices first.
Mobile searches account for more than half of Google search traffic. When businesses have mobile-friendly websites, they provide a better user experience for most people browsing mobile devices.
Low-quality content doesn’t rank in Google.
Without high-quality content, you can’t realize the full benefits of SEO – relevant and useful content on your website motivates your website visitors to stay for longer, and this can positively impact your search rankings.
Here are some other key benefits of content, in relation to SEO:
Also regularly posting blogs with high quality will improve the traffic, engagement and ranking of the website on the search engines.
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Featured snippets are the results on the search engine that you will be able to see after the ads but comes prior to the ranked results. Most of the time, they are present alongside an image, table or a video, that will make it potent enough to grab all attention even with the high ranked results.
On your website, the content should be capable enough to keep users engaged whether it’s about updating the already present information on the page or creating a new page. Apart from this, you must also give a special touch to your website by focusing on certain aspects- easy to read data, LSI (Latent Semantic Indexing) keywords, relevant links, and multiple ways for users to inhale the content.
This concept is very easy to understand, it means that now your mobile site version is seen as the primary version of your site. Your desktop can still work if you don’t have any mobile-site but the case is flipping just upside-down i.e if your mobile site is not user-friendly, then it’s a problem. If your site is using ‘m’ in its URLs, then switch to a responsive-site right away as per Google’s guidelines.
Video marketing can be of significant importance to your business. It has been predicted that video marketing will generate 80 % of online traffic by 2021. Reading a whole article on your website can be tiring and boring for users, so why not give them a one-minute video instead? It will keep the users more engaged with your website.
SEO may seem as an easy-to-go task but if seen practically, it is difficult due to its dynamic & flexible nature. It is extremely crucial to stay updated with the newest guidelines and strategies. We can help you in achieving what you are expecting from your site. You will be amazed to know that around 70 % of users visit your website and then never return. We at Webcom Systems detect user behaviour and with the right targeted campaigns, and prepare the right strategy for your business to improve your business leads and sales. Our SEO and digital marketing professionals work in direct coordination with Google’s updated policies and guidelines. We always prepare digital marketing strategy that will elevate your business to an unexpected level.