UX stands for user experience, which circumscribes all aspects of the user’s interaction with the company and its products. Customer is the most important component in any business, and thus, his satisfaction should be the primary aim of any business.
Today, with the dynamic trends of the economy, e-commerce trends continue changing in a breeze, and thus, the customers have become pickier than ever. According to research, 38% of online shoppers leave the website if they find it unattractive or inconvenient to use.
Hence, it becomes essential for the business to provide maximum satisfaction to the users and to improve their sites by accepting constructive criticism.” Creating a great impression is very important, whether it is for the first, second, or even the hundredth time.
Below are a few pointers to help you better connect with your customers and the key UX improvements for ecommerce websites.
A craft winning homepage for the ecommerce store website which reveals all the important messages is essential. If the homepage is cluttered, then the users will leave the page as quickly as possible without visiting any other product or category page. The logo should also be linked to the homepage. Also, the headings should be written with a white background. According to Crazy egg, white background increases the user attention by 20%.
Product pages of your ecommerce store should show the proper details about the products along with the price, description, buying options etc. Also, showing quality images and videos of the product will give a snippet of the actual product.
Imagine walking into a home store where the bedsheets are mixed up with the curtains. You would surely feel lost and disoriented. Similarly, your e-commerce visitors can get lost if you have poor website navigation. Creating a breadcrumb for the ecommerce website is important to help visitors navigate your online store and navigate the product easily.
A study by Radware revealed that A 2-second delay in load time during a visit results in up to 87% of the abandonment rates. If you want to keep the visitors on your site and want to come back again, then your website must be loaded within three seconds. Average loading time for a website should not be more than 3 to 4 seconds.
According to reports,56 % of respondents expect a variety of payment options on the checkout page. The payment process should be fast with a variety of options like credit cards, debit cards, or banking facilities. Take only the required information and try to make the entire checkout process on one page.
The customer’s mind should be cleared of all the queries, and by providing the complete contact details, consumers can contact and get their queries cleared. Better use chat support on your store to guide customers.
Avoid leaving customers guessing about the product shipping, details, and the return policy. Making sure that all the information is accurate, builds customer trust, and thus helps in making regular customers. Clearly mention the return policy, exchange policy, company policy and other things on the website. This will help your customer to understand the company policies about selling products.
According to data gathered by Experience Dynamics, 52% of users stated that a poor mobile experience made them less likely to engage with a company. Thus, the website should be accessible by both laptops and phones and give maximum satisfaction in both cases.
Even when the best practices are followed, there is always going to be room for improvement. Thus, the organizations should learn to accept constructive criticism and therefore work upon continually improving the site.
Ecommerce retailers who adhere to UX design principles can earn more clientele and tangible financial returns and increase the online traffic on their sites, which, in turn, improves the position of the site on the Google homepage.
Good user experience encompasses multiple components that work together in harmony to help visitors navigate a site and complete their goal most efficiently and conveniently.
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