A single marketing mistake can cost you fortunes. You might be knowing what to do, and how to go about digital marketing, but knowing where you are going wrong about it is equally essential.
A 2016 Econsultancy report suggests that only 22% of businesses are satisfied with their conversion rates. To help you learn from the mistakes businesses make and to avoid them in future, here is a list of the 5 most common mistakes:
Blogs increase website traffic tremendously and help build a brand reputation amongst potential customers. A survey shows that the companies which publish more than 16 blog posts per month get almost 3.5 times more traffic than those which publish zero to four monthly posts.
A well-defined target audience is utmost when you begin with your online marketing campaign. Study the demographics of your present and potential customers so that you know who you need to target. Keep in mind that you don’t base your target on assumptions and stereotypes.
Smartphones are used for almost everything in the present time, and you can just not miss out on having a website well-optimized for them. Consider developing a mobile application for your business, if applicable, but ensure a smooth interface for the smartphone users somehow.
Acquiring new customers is only half a win, the real question is what are you doing to retain them? If this is a question you fail to answer, you are losing on a lot. An existing customer is more likely to make a purchase than a new one, and interestingly, retaining is 6-7 times cheaper than acquisition.
Discounts hype up the website traffic and sales as well. Customers are more likely to purchase items off discount too, just because they are getting a great deal on the other one. Coupons are another great way of building a strong clientele. Almost 50% of people are more likely to visit a store if they receive a coupon.
Don’t miss out on any opportunity of potential conversions due to such mistakes. Take note and give digital marketing your best shot!
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